INTERVIEW: Ambassador @ SXSW

In this just released interview from March’s DaSouth.com Hip Hop Hope Unity Conference & Concert at SXSW, Factor Effects TV’s Lita Rodi talks with Ambassador about:

• Not letting the culture dictate the actions of Christian rappers
• Whether or not Christian rappers can “love people straight to hell”
• Whether or not Cross Movement and Reach Records are simply “light amongst light”
• How the world is checking for Lecrae based on his numbers
• And his upbringing and later life experience shaped the man he is today

{youtube}jnIZGoIpoIA{/youtube}

Christian Hip Hop | News, Music, Videos, Interviews, Album Reviews, Social Network and more!