In this just released interview from March’s DaSouth.com Hip Hop Hope Unity Conference & Concert at SXSW, Factor Effects TV’s Lita Rodi talks with Ambassador about:
- Not letting the culture dictate the actions of Christian rappers
- Whether or not Christian rappers can “love people straight to hell”
- Whether or not Cross Movement and Reach Records are simply “light amongst light”
- How the world is checking for Lecrae based on his numbers
- And his upbringing and later life experience shaped the man he is today
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