The Sound System: Christian hip-hop artist and audio engineer Sean Olivera spent 15 years touring churches and events across the country, encountering the same question from fans everywhere he went: “Where do I find more Christian music like this?”
For over a decade, there was no single destination to point them toward. So, Olivera decided to build it himself.
The Sound System is a newly launched Christian music streaming app designed from the ground up to prioritize discovery. Available now on iOS and Android, the platform delivers an uninterrupted, ad-free experience. The sounds span Christian Rap & Hip-Hop, Reggae & Afrobeats, Pop & R&B, and Reggaeton & Latin.
A Major Link-Up with Reach Records
The platform enters the market with a major industry co-sign, introducing a featured Reach Records Hits station at launch. The station highlights heavy-hitters from the iconic label’s roster, including 1K Phew, Hulvey, and Alexxander.
Dee Diaz, SVP of Digital & Marketing at Reach Records, sees the partnership as a natural extension of the label’s core identity.
“Reach Records has always been about pushing great music, leading with innovation, and meeting culture with truth,” Diaz said. “Our artists have created some of the most impactful Christian hip-hop, Latin, Afrobeats, and R&B in the world, and with The Sound System, we’re opening the door for that music to reach new audiences in a more accessible way.”
Built on Curation and Innovation
Unlike traditional interactive streaming services that force users to search manually, The Sound System focuses on curated, radio-style stations. Listeners press play to discover new music without needing prior knowledge of artists, albums, or track titles.
To build a reliable, compliant infrastructure, Olivera integrated Feed.fm, a unified music system that handles licensing and monetization compliance.
“Implementing Feed.fm was the smoothest part of the entire build,” Olivera noted. “Our developer pushed back on every other option. With Feed.fm, it just worked, and having a team to support us made all the difference.”
Beyond the Feed.fm stations, the app includes DJ-curated channels, independent Christian artist uploads, and a nationwide Christian music events calendar. The platform’s name carries a deeper meaning. It’s blending the concepts of “sound doctrine” and “systematic theology” to reflect its dual commitment to faith-based values and musical excellence.
What’s Next for the Platform
Olivera plans to expand the app’s ecosystem with podcasts, spoken word, comedy, and interactive artist tools, all while preserving the core uninterrupted music experience. Parents can also utilize the app as a safe, faith-centered environment for children to engage with modern music cultures without compromising values.
The Sound System is available to test via a 7-day free trial. Then it’s followed by a $5 monthly subscription to sustain long-term, mission-driven growth for its artists and partners.
Listeners can learn more at the platform’s official website https://TheSoundSystems.com/ or via Instagram @TheSoundSystems.
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Source: rapzilla.com
Original article: Artist Sean Olivera Launches ‘The Sound System’ Streaming App, Partners with Reach Records